PBR bottles have 'cards' on the underside of the bottlecaps. Essentially, a party is thrown in which a massive number of PBR's are consumed and the person with the best hand at the end of the night wins. Wins What? yeah... we don't know.

Here are my thoughts on PBR poker. It's one hand of five card draw played over some period of time. Everyone has to have at least five PBRs to get their first full hand. Once you've got a full five-card hand, you can choose to trade in up to 4 more cards (according to the standard draw rules.) Of course, for each card you want to trade in, you'll need to drink another PBR. At the end of the second draw, the person with the best hand who hasn't folded (passed out) wins. I was thinking that everyone could buy in for ten dollars or something like that. The winner gets all the loot. We could probably work in rounds of betting, too, if we kept our hands secret. --Wadsbone

My friend Ransom collected at least three complete sets of these bottle caps last summer. He emailed Pabst to ask if there was some kind of prize for collecting them all, and also suggested various drinking games incorporating the caps ... Pabst's response was that the caps had no purpose other than entertainment, and that Ransom was reading too much into them. Shippy]